Brands don't prioritise sustainability "unless they see dollar signs" says Benjamin Hubert

Outstanding news / dezeen
Autor: dezeen Publicado el: 13/10/2021
Brands don't prioritise sustainability "unless they see dollar signs" says Benjamin Hubert

Leading design brands need to stop valuing affordability over sustainability or risk becoming obsolete, according to Layer founder Benjamin Hubert. Despite a growing number of companies touting their environmental initiatives, the designer revealed that in product development meetings "cost is always the conversation". "Unless you ca...
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  • Publication date: 13-10-2021

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