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Top 10 Video Marketing Trends of 2021

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Top 10 Video Marketing Trends of 2021 Top 10 Video Marketing Trends of 2021

Top 10 Video Marketing Trends of 2021

Video usage continues to see increased popularity through 2021 as it seems that video is accounting for 70% of all mobile traffic and the average person is spending about half as much time watching online video as conventional television this year. Consider the relative lengths of time these two forms of media have been around for, and you can see that the rise in online video content consumption has been exponentially faster than conventional television. It’s no wonder therefore that advertisers are rushing to fill this space.

Virtual Events are sticking around

The majority of people who could move their events online did so to slow down the spread of COVID-19 and in compliance with government guidelines. The audience of these virtual events is increasing as people spend more time online and the costs of hosting events online are markedly lower than hosting live events. Companies are seeing improved ROI on their event spend and that should mean that virtual events maintain their popularity as they become more refined.

Livestreaming is enjoying increasing popularity on mobile devices

Live-streaming has seen an increase through 2021 and Socialbakers have stated that Facebook Live is the most engaging format used on Facebook as has been for the past number of years. Unfortunately, or perhaps, fortunately, it is the least used content type and so presents a fantastic untapped opportunity for digital marketers.

Short-Form Videos

Short-form videos continue to dominate all platforms and are increasingly being used across platforms to broaden the reach of each piece of content. Short videos on platforms like Twitch or Tik Tok are only visible for a few minutes before they are lost. So, we are seeing long-form videos on sites like YouTube and Vimeo being cut into shorter videos and soundtracked using royalty free sounds for these other platforms.
Photo by Dylan McLeod
Video Advertising Growth

Spending on video advertising worldwide is expected to grow by 12.5% in 2020 to reach $37,418m in 2021. This number includes formats on web-based and app-based video players, both when they interrupt video playback and when they merge seamlessly into the form of their environment.

Equally, the percentage of companies that use video content has increased from 61%-85% according to Wyzowl.

Investing in Video Marketing

It’s certainly true to say that video drives conversions, 80% of video marketers say that their video marketing has resulted directly in increased sales, and 83% maintain that they are getting more leads. This investment has increased to encompass more platforms than companies would have previously focused their attention on.

User-Generated Video Content

User-generated content is on the rise through 2021 as unboxings and reviews drive engagement and conversions. Brands are tending to focus on ways to reward customers for sharing their experiences with their products. This is going hand...
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Top 10 Video Marketing Trends of 2021 Top 10 Video Marketing Trends of 2021


News source: beautifullife
Publication date: 14-06-2021 22:19
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